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In general, the crowd favored Ok Cupid, which features wordy profiles that give users a better sense of individual personalities. Only about half of the women in the room had heard of Exton’s app.
No one had tried it, but everyone was excited by the prospect of a different type of dating app.
So Exton, a former marketer, created Her, a free app for women looking to date other women.
The idea is to create a community for lesbians looking to make friends, chat, and, of course, date.
To that, Exton responds by saying user traffic is growing 30% per month.
However, after a user survey late last year, she decided to refocus the product around creating a community of lesbians.“Everyone wanted to the see the social aspect," she said. More articles about dating and gay life are available in a blog.
Exton originally named the service Dattch, a blend of the words “date” and “catch.” But she decided to upgrade the app after sending out user feedback surveys last November. On Her users can add multiple photographs with captions, or short descriptions and favorite quotes to their profile.
She got rid of the name—people find it hard to pronounce Dattch—and decided to make the app more community focused. Exton said encouraging multiple photos opens a window into a user's personality.
There are plenty of general-purpose dating apps that gay woman can use.
Match.com, Ok Cupid, Coffee Meets Bagel and Tinder are just some of them.
For Exton, one of the most challenging parts of creating Her was finding investors.